As a parent of teens, I am deeply concerned about the rapid rise of e-cigarette use among kids. FDA needs to do more to protect kids.
FDA should prohibit internet sales of tobacco products, including e-cigarettes. The internet makes buying all sorts of products easy. Kids should not be able to buy e-cigarettes and e-liquids online. At a minimum, the FDA should adopt the same age verification procedures for internet sellers of e-cigarettes and refill liquids that apply to internet sales of cigarettes.
FDA should restrict e-cigarette marketing and flavors that appeal to kids. E-cigarette companies are using the same tactics that have long been used to market regular cigarettes to kids – including celebrities and cartoon characters to pitch products, sponsorships of race cars and music festivals, and ads that portray e-cigarettes as glamorous and rebellious. E-cigarettes are also being sold in a wide-variety of kid-friendly flavors, including sweet tart, cotton candy and gummy bear. It’s not surprising that the percentage of middle and high school students who reported ever using e-cigarettes doubled from 2011 to 2012, as the CDC reported.
FDA should issue a final rule by April 2015. FDA has already taken far too long to begin regulating e-cigarettes, cigars and other tobacco products, and we cannot afford any more delays.
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